firstthought for start-ups
firstthought is a Business and UX Strategy Consulting
serving the needs of select start-ups. These pages will tell
you more about the who, what and how of working with firstthought.
UX makes your product accessible and desirable, which expands your market,
makes your product easier to sell, and lowers overhead.
Social media selection, voice and maintenance can build or destroy your
company's image. We make sure it works for you.
I work with you on these issues and put together a team to execute
on our decisions.
the critical questions
I help you answer critical questions:
How can you increase the chance that your market will find and
How do you make a product people long to own.
Which social media should you use?
Who should have access to each?
What voice will build your image?
para These questions are the reason start-ups need to incorporate UX and
Social Media services at a strategic level.
firstthought provides the
services that make your success achievable.
Why work with firstthought?
firstthought ensures that you have the best possible strategy for all your
product's encounters with your customers, producing excellent experiences
in all places.
I can drive your product through development from beginning to end so that
it is what it needs to be to be welcomed by its market. Or we can
arrange for me to be available for certain questions or checkpoints.
Worried your product won't answer the market's needs or will be hard to use?
A user experience plan for research, function and task
flows through testing ensures you won't face this problem.
I help you choose where
you want to be seen, assist you in controlling perception, and help you develop
standards to control your image.
“I worked with Katie for several years while at c2o/EDS. Katie is an
exceptional team lead and would be a valuable UX lead/manager at any
When I hired Katie, I expected her to have a diverse skill-set
in UX, and that certainly proved true.
What was surprising however in
working with Katie were her notable managerial skills.
As consultants at
EDS, our projects always involved working with outside companies, people,
and locations. Bringing these diverse people together behind a design vision
can be a challenge and constraint. It is as much a part of UX as our design
Katie has the ability to know the political landscape and how it
affects a UX team. She can work within the constraints companies work
within, while not compromising the design, or the team. She has the ability
to foresee potential road bumps for teams, make adjustments, and steer them
in a better direction, keeping projects on time and on budget.
Katie's skills in this area are unique, valuable, and those that you can't list on a
resume but at the end of the day make all the difference.”
-James Marzano, VP of Design Strategy, EDS