Career Central

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CareerCentral is the site for one of the top coaches in the Silicon Valley and environs, Patti Wilson. The main problem in the existing site was that it was flooded with too much miscellaneous information and the whole thing looked and worked like a hodge podge of random data navigated by luck and happenstance.

I worked directly with the client. A graphic artist and a coder executed the solutions we came up with.

The first concern was determining what services the market wanted and what services had proven most lucrative and advantageous in the past. This information was determined by consulting the client's records. From this we derived both an architecture and a taxonomy. The existing content was winnowed and arranged so that there was no out-of-date material remaining and items that were still pertinent were easily located by the defined market.